The main focus is to attract direct investment particularly in automotive and electronics industries, services, information and communications technologies, innovations, R&D biotechnologies and renewable energy through organizing seminars and other appropriate forms. Provide information and service for Slovak and Japanese companies and institutions, support activities of manufacturing and trading companies, organizing missions to Slovakia and Japan, cooperating with commercial and industrial chambers, regional entities and other industry associations in Slovakia and Japan, facilitating presentation of Slovak products, support tourism from Japan to Slovakia etc.
The areas in which Slovak exporters could be successful in Japan: wine, organic food, healthcare, care of elderly people, scientific and medical instruments ICT, software and gaming, new energy, green energy, nanotechnology, biotechnology, new materials and technologies, smart technology and associated sectors, services, startups, luxury goods, fashion, accessories and interior accessories, wood and wooden products, industries related to organization Tokyo Olympics 2020. Generally: innovative, trendy products in specific high-end sectors. The Japanese market is attractive for exporters, but is not easy to enter and to be successful. The market is highly sophisticated, saturated and protected against imports of certain products. Entering into the Japanese market is costly, needs high input, longer time, preparation, in most cases also a local partner. Essential is adapting product as a whole into characteristics of the Japanese marketplace, culture, customs, social environment, regulations etc.